5 Simple Things Designers Need When Building Your Website In 2018

In this post we will go over the 5 simple things designers need to know when building your website in 2018. With these 5 simple steps you will save time, money and improve your branding. In this post we will go over things designers need to know when building your website in 2018.

1. Know Your Website’s Target Audience

Your website is a modern day business card. It should appeal to the customer you want to work with. In order to best serve our clients, we need a clear vision of your customer base. Are your customers looking for a hipster coffee place or a luxury cafe? Knowing your target audience will help us improve your brand’s website development.

2. Business Competition and The Industry

animation for market research when building your website in 2018

In order for us to build a website geared towards your specific customer, any information provided to us about your customers will help perfect the end result. Visit your competitors websites and let us know what you like and dislike about them.

If your company is a completely different niche, chances are there is no business quite like it. If that’s the case, we still require some information about the business and potential prospects.

3. Company Information, Branding and Color Scheme

It is crucial to provide all information regarding branding, hours of operation, location details, contact information and color scheme of your brand. In the case of missing business information, we can do our best to find that info online. Contact information is a crucial part when building your website in 2018 for increased customer acquisition.

4. An “About Us” Page is Necessary When Building Your Website in 2018

Most people will look for an “About Us” page when landing on your website. This page usually gives a brief overview of what you and your business are all about. In short, the content on this page can be a make it or break it with your customers.

When reading your About Us page, customers are scanning for authenticity and authority in your business industry. To summarize, your customers are looking for reasons to trust in you and your business. We have our own About Us page you could check out — some more great examples can be found at Eight Hour Day and Apptopia

It’s up to you wether or not you want to get into fine details. However, customers want to know your story from start to finish — so don’t be afraid to tell them your story.

5. Know Your Layout and Site Structure

Which page do you want to set as the front page? Do you want to show visitors your recent posts? Do you want to display posts from a specific category? If so, from what category and what order?

…As you can see, It can get a bit intense when it comes to site structure and branding with your website. Try your best to give the finest details where they matter so that we can do our best to get your vision right the first time. This could include giving us a doodle, sketch, mockup or anything that can help us achieve your vision.

Doodle of a lightbulb with a ball of blue clay on top

Please, leave a comment if you have any of your tips to share! Check out some more common questions your designer might ask about your business.